At Sweet Nutrition Ltd, we recognize that food carries significance; it reflects culture, memory and identity, linking individuals across generations and communities. In line with this belief, we have expanded our product portfolio with the relaunch of Mom’s Pride seasonings, introducing new flavours crafted especially for Northern Nigeria.

This launch includes two new variants – Daddawa mai Kamshi and Kayan Miya, inspired by the authentic ingredients and cooking traditions found in Hausa households. These new variants join Mom’s Pride’s existing core Beef Flavour Cubes, offering a broader range of seasonings that resonate deeply with local tastes and everyday meals.

The new flavours are designed to reflect the richness of Northern Africa’s cuisine, which has long been underrepresented despite its depth and diversity. To complement the product experience, we have refreshed our packaging with design elements inspired by Northern textiles and earthy tones. Our latest advertising campaign captures the spirit of Northern Africa families – the joy of gathering, the pride in preparing meals, and the cultural values that bind communities. Our new brand promise, Share the Pride, captures what Mom’s Pride stands for – pride in one’s cooking, one’s roots, and one’s community. It is an invitation to every consumer to take pride in the meals they create and the culture they represent.

Mom’s Pride has always stood for flavours that inspire a sense of warmth, reflect culinary authenticity and evoked cherished memories. From bustling markets to family kitchens, Mom’s Pride is more than a seasoning, it is a symbol of shared heritage and culinary pride.